Artist, illustrator and graphic designer based in Tallinn, Estonia.
Artist, illustrator and graphic designer based in Tallinn, Estonia.
Born in Tallinn, Estonia 18.07.1988
Living in Tallinn, Estonia
helmifrida@gmail.com
Art Director and Graphic Designer with over 8 years of experience crafting compelling visual narratives across multiple mediums. With a diverse educational background in Fine Arts and Furniture Design, I bring a unique perspective to each project—combining artistic vision with strategic execution. My expertise spans concept development, branding, illustration, and layout design, all the way through to print production. This versatile skill set allows me to deliver impactful, cohesive designs that not only meet client goals but also elevate brand identities.
Work experience
As the only In-House Designer at the Estonian Theatre for Young Audiences, I am responsible for designing and maintaining a cohesive visual identity across all touchpoints. My role spans a broad range of creative tasks, from art direction to print production, ensuring a seamless visual experience that aligns with the theatre's brand. I conceptualize and design seasonal visuals and develop engaging content for various platforms, including web, social media, and print. By combining creativity with technical expertise, I deliver materials that captivate our diverse audience while supporting the theatre’s mission.
I specialized in branding, corporate visual identity (CVI), and illustration, focusing on creating cohesive brand concepts that maintained consistency across all platforms. I developed visual guidelines that aligned with company values and adapted them seamlessly across various media.
My work was enhanced by a strong foundation in Fine Arts, a keen eye for detail, and a proven ability to collaborate effectively with team members.
I was a creative and detail-oriented visual merchandiser with a strong understanding of retail and spatial trends. Proficient in design and layout planning, I specialized in crafting engaging displays that enhanced the customer experience. With good skills in project management, communication, and problem-solving, I consistently met deadlines and effectively connected with the target audience of the Kaubamaja brand.
Creating illustration for young and punk Estonian media outlet.
Education & certifications
Languages
Estonian – native speaker
English – Full professional proficiency
Finnish – Professional working proficiency